Founder Story — Antigravity Labs
How my father's appliance repair business went from dead calendar to fully booked — and exactly how I'm bringing this same system to other tradesmen who are drowning in follow-up work.
The real reason I built this system.My father runs Professional Appliance Services — a trade business in Windsor. He's exceptional at what he does. Customers love his work. But for years, he struggled with the same problem every tradesman faces: he'd finish a job, move on, and by the time he had capacity to call back, his customers had already called someone else.
His calendar would go empty for months, even though his contact list was full of people who'd paid him before. People who'd given him five-star reviews. People who would absolutely come back if someone reached out. But life got busy. The work piled up. Follow-up never happened.
I watched him work 60-hour weeks chasing callbacks that should have chased him. I watched his stress level spike every time there was a gap in the calendar. I watched him miss family dinners because he felt like he had to be on the phone, cold-calling, trying to fill the holes.
That's when I realized: the problem wasn't his skill. The problem was that he was drowning in manual follow-up work — the exact thing I'd spent my career doing in sales at Sun Life. I knew how soul-crushing that loop is.
So I built a system to automate it. One Saturday afternoon, we set everything up. And from that day forward, his past clients started getting reached out to automatically. In his voice. At the right times. And they started booking again. His calendar stayed full. His weekends came back.
This is the exact process we used with his business. It's the same system we now use for every tradesman, salon owner, and service business we work with.
His contact list had over 1,000 past customers. People he'd helped. People who trusted him. But he hadn't stayed in touch with them in 6, 12, even 24 months. His calendar was empty. His stress was high. But his biggest asset — his past client list — was sitting dormant, untouched.
One Saturday afternoon, I set up the system. We imported his customer list, trained the AI on his business style and voice, and built the sequences. Four hours of work. Then we launched it.
Personalised email and SMS messages started going out to his past clients. Not cold calls. Not salesy templates. Personal outreach that sounded like him, referencing their history with his business. Warm leads started responding.
Within two weeks, past customers started booking again. His calendar went from empty to full. And the system kept running in the background, warming the next wave. No manual work on his end. No more nights spent cold-calling.
He went back to doing what he's good at — fixing appliances. Back to having dinner with his family without his phone buzzing with stress. Back to weekends that weren't spent cold-calling and chasing. The business took care of itself.
Every business is different. These estimates use modest reactivation rates and average transaction values. Most clients see their first bookings within two weeks of launch.
Hair Salon
$3,840
400 contacts in the list
8% reactivation rate
$120 average appointment
— from a single campaign
Pilates Studio
$3,600/mo
300 lapsed members
8% reactivation rate
$150/month membership
— recurring monthly value
Appliance Services / Trades
$80K
500 past service clients
8% reactivation rate
$2,000 average job value
— pipeline generated
* Conservative estimates. Actual results vary by industry, contact list quality, and offer. We calculate your specific numbers on the discovery call — before you commit to anything.
Book a free 30-minute Discovery Call. We'll look at your contact data together, calculate your realistic reactivation potential, and tell you honestly whether this system makes sense for your business.
No pitch. No pressure. If the numbers don't work, we'll tell you that too. You'll have everything you need to make a decision — and you can walk away with concrete numbers about what's sitting in your contact list.
Book Your Free Call